Have you heard about how blogging can make a person rich? Thousands – if not millions – of people have blogs now, and we see them advertised all over the ‘Net. People monetize them in different ways, including Google ads, sponsors and search engine optimization and some actually are getting rich. One such blog comes to mind today, as we read about AOL’s buying of the Huffington Post.
Arianna Huffington started the huge media site Huffington Post in 2005, where she and other bloggers wrote for free. As time went by, she monetized it enough to pay people to write for her, and the site has become one of the biggest news publications online. It’s in the top ten news sites (#8) accessed daily with over 25 million monthly visitors. Because of the sale, she now is in charge of all news for AOL- what a promotion! Good transition for a blogger, huh?
AOL Struggles to Stay Alive
AOL, another huge news publication online is also an Internet access; AOL, who’s been struggling to keep up with the Joneses. At one time AOL was really popular and it acquired Time Warner, setting it apart from other media giants. AOL’s audience is a bit older than the Huffington Post’s audience is, but the two together are expected to be an all-news source for everyone.
AOL has, in recent years, bought other blogs, including AOL’s Black Voices; an African American news section, and AOL Latino. The Huffington Post announced the creation of Global Black, a dedicated online space to serve people of color, and in partnership with Sheila Johnson, the cofounder of BET.
Richard Prince is a journalist and founder of the online Journal-isms, a site that focuses on diversity issues in the media, explained that in the old media (television and print publications) people of color are in charge of general interest publications and this isn’t the case online. With the Huffington Post to add to AOL’s list of news sites, there will be more diversity in reporting, without having to go out and find it.